BlackBerry is facing a tough battle. For business users, BlackBerry forming a complete solution: terminal, software, architecture, company-level integration, confidentiality. Push mail and mobile office services become the core competitiveness of the BlackBerry. The major user groups are still corporate IT departments. Past, many corporate IT departments have been equipped to force employees to use company phones, but now more companies respect the choice of the employees, so that they have the phone they really want. Even like height requirements data security Deloitte, also provides employees Android and iOS devices, only a few people are willing to choose BlackBerry.
As consumers, we certainly would like to see in addition to the iOS and Android systems, there are more and better platforms to choose from. BlackBerry to seize the opportunities of the market of fruit powder and Android fans, whether relying on these two phones, as well as the good reputation and powerful enterprise solutions, the loss of customers pull back, and at the same time to create a way out of their own ?
BlackBerry this product in design and functionality for many users never used the With eager momentum. Also generous invited the famous singer Alicia Keys as global creative director, by her influence in the entertainment industry, the BlackBerry is re-shaped into a more trend, more fashion sense, while for the image of the female users.
Alicia Keys, admitted at a vanberry press conference, the had her BlackBerry loyal users, have a change of heart, or even "cheating" to use two phones at the same time, but still obsessed BlackBerry security. Alicia Keys said, to see the change of the BlackBerry, just like the old lover called to tell her that he has changed a lot, so she, he returned to the embrace of the BlackBerry. But many pipa do not hold, but in a new romance quite happy users to go back may not be so easy.
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